Special Thanks: Simon Johnston

// Identity System
// Product Design
// Web Design


The Art Directors Club is the first global organization to award and celebrate leaders in the communication arts.

Based on a superscript — a character that is set slightly below or above the normal line of type —the identity’s ethos articulates both the mathematical and rhetorical application of superscripts, translating elements into graphic applications around repetition, expansion and the number three. A “triple exponential” cube was also created in Processing, becoming the framework for an awards trophy.