Mentor: Cheri Grey


// Print Design
// Material Exploration
// Archetype Press

RIDE AL(  )NG


RIDE AL(  )NG celebrates the culture of hip hop. The book pays homage to its birthplace New York, by using the subway as a metaphor to “take” the reader through its historical context, starting with the early 70s where 16 year old DJ Kool Herc is credited with founding hip hop by during his debut at a bloc party in the Bronx on 1520 Sedgwick Ave.

Music is not just something we listen to. Every genre has a story, a message that may bring a different understanding to the sound. Hip hop is no exception. To borrow a bar from KRS-One, “Rap is something you do, hip hop is something you live.”


// Featured Tracks

















Materiality became a physical articulation of the energy behind hip hop. Rather than creating typical promotional posters, wooden cargo versions were made, holding three of the same bars (rap lines) which have been carried across three separate decades.