Under Canvas is a glamping safari excurision which offers both the rugged adventure of camping and the comfort of luxury living through ‘intentional inconveniences’. Located at seven national parks around the United States.
The identity system focuses on the qualities of a map to guide the experience and to encourage travelers to immerse themselves more deeply with their surroundings. The application of the logoform thus becomes a landscape while the topographic lines becomes the lens through which the environment is viewed, one that is organic, imperfect and therefore in harmony with its natural surroundings.
The identity system focuses on the qualities of a map to guide the experience and to encourage travelers to immerse themselves more deeply with their surroundings. The application of the logoform thus becomes a landscape while the topographic lines becomes the lens through which the environment is viewed, one that is organic, imperfect and therefore in harmony with its natural surroundings.
