Special Thanks: Brad Bartlett, Miles Mazzie
Awards: Young Ones ADC Merit Award (2021)
// Identity System
// Coding
// UI.UX Design
Awards: Young Ones ADC Merit Award (2021)
// Identity System
// Coding
// UI.UX Design
The British Library is a research institution dedicated to the dissemination of knowledge and the preservation of the written word. It is also the national library of the United Kingdom and one of the largest in the world.
The logoform examines the relationship between a space and its subject, taking cue from their iconic Reading Room. Rotation became a primary driving force, embodying the British Library as a world of inifinite possibilities, a 360º view of living knowledge. Forms inspired hypo-cycloids — a special plane curve generated by the trace of a fixed point on a small circle that rolls within a larger circle— led to user-generated Reading Passes as a substitute for physical Library Cards and interactive extension to the website.
That being said, the identity is an attempt to challenge archaic archival practices and in the process, to create an identity that is both specific and ownable to the British Library while also providing the flexibility to accomodate their extensive range of materials.
The logoform examines the relationship between a space and its subject, taking cue from their iconic Reading Room. Rotation became a primary driving force, embodying the British Library as a world of inifinite possibilities, a 360º view of living knowledge. Forms inspired hypo-cycloids — a special plane curve generated by the trace of a fixed point on a small circle that rolls within a larger circle— led to user-generated Reading Passes as a substitute for physical Library Cards and interactive extension to the website.
That being said, the identity is an attempt to challenge archaic archival practices and in the process, to create an identity that is both specific and ownable to the British Library while also providing the flexibility to accomodate their extensive range of materials.
